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Team  |  Managing Principal & Senior Consultants

Madison Brand Consulting (MBC) is led and advised by a team of seasoned professionals with expertise in a range of disciplines including research, finance, branding, and sales and marketing. Bringing over a century of collective experience to each client engagement, they include the following individuals.

Mehdi T. Hossain, PhD
Mehdi T. Hossain, PhD—Founder / CEO & Director of Research


The same study also finds that hope-framed communication is effective in reducing vaccine hesitancy over time. Currently, Dr. Hossain is involved in several other projects on the societal impact of marketing (and mental accounting's role in them) with potential/pending support from federal funding agencies.

Dr. Hossain reviews for prestigious academic journals such as Journal of Consumer Research, Industrial Marketing Management, Nature Human Behavior, Journal of Personal Selling and Sales Management, Journal of Experimental Psychology, Applied, and Journal of Business Research. He also reviews grants for the Research Grants Council (RGC), Hong Kong.


Dr. Hossain earned his PhD in Marketing from the University of Texas at Arlington (2014), and his MSS (2008) and BSS (2006) degrees in Economics from University of Dhaka, Bangladesh.

Publishing & Media

Dr. Hossain's research has been published in academic journals including Journal of Consumer Research, Industrial Marketing Management, International Journal of Research in Marketing and Marketing Letters. Additionally, Dr. Hossain and his work have been featured by NPR, WalletHub and Providence Business News.

Dr. Hossain is blessed with a 6-year old daughter, a Boston Terrier puppy, and many friends in his community and beyond.

Mehdi T. Hossain, PhD  CEO, Founder & Director of Research

In addition to founding, managing and directing research at MBC, Dr. Hossain is widely Published and recognized in research circles and the media. He is currently an Associate Professor at The University of Rhode Island College of Business.


Dr. Hossain's current research projects include a study supported by a grant from the National Science Foundation. Utilizing cross-sectional and longitudinal surveys, longitudinal randomized controlled trials, and a cross-sectional experiment, the study finds that hope-framed interventions are most effective in positively influencing panic buying and excessive stockpiling during a pandemic.

Kevin Shea is a seasoned corporate finance professional, whose passion for behavioral economics and analysis make him particularly well suited to his MBC consultancy.

Currently serving as Vice President of Finance at White Mountains, a prominent, diversified insurance and financial services holdings company, Mr. Shea brings a wealth of experience to the MBC table. Prior to becoming Vice President, Kevin held a variety of analytical roles within the organization. His blend of financial expertise and insights on behavioral economics enables him to provide innovative, data-driven solutions to businesses bridging the gap between financial theory and the practical application of growth strategies.

Kevin J. Shea, CFA
Kevin J. Shea, CFA – Financial & Accounting Consultant

Kevin J. Shea, CFAFinancial & Accounting Consultant

Kevin's commitment to optimizing financial strategies and fostering growth makes him a trusted leader, poised to drive success for any organization he servesincluding MBC and its valued clients.



Kevin is an alumnus of Stonehill College, and a Chartered Financial Analyst (CFA) charter holder.

Kevin Shea is a devoted husband, proud dog father and a passionate Boston sports fan. When he's not catching a game, you can find Kevin on a golf course or competing in a paddle tennis match at EPTC.

creating logos, brand strategies and marketing materialsand ultimately an international clientele of global brand leaders. Brian has worked extensively across a wide range of industries and market sectors including finance, entertainment, licensing, broadcasting, foods and beverages, healthcare, pro sports, consumer electronics, luxury goods, cause-related and publishing. Equally comfortable working with established brands and start-ups, Penry continually finds valuable takeaways from both camps that benefit all his clients.

Penry created the brand style guide for Sega's best selling videogame character, Sonic The Hedgehog (revenues of $10 billion+). He branded Infinity Broadcasting at start-up, Howard Stern's original homethen worked closely with the legendary firm until and since its 1996 acquisition by CBS/Viacom (now part of CBS Radio/Audacy). Brian brings a wealth of creative and strategic branding experience and expertise to his MBC consultancy, and to MBC clients.

Representative Penry Client List (partial): Coca-Cola Sony Patek Philippe Simon & Schuster Mount Sinai Medical Center Boston Celtics Van Gogh Museum (Amsterdam) Joe Perry (Aerosmith) Carnegie Hall Rolex New York City's Metropolitan Transportation Authority (MTA) Disney Special Olympics International Perrier The Bolshoi Opera & Ballet (Russia) Nikko Japan Ben & Jerry's Howard Stern Cartier Mattel WrestleMania Fisher-Price Thermos


Married with two adult children, Penry is also an avid songwriter, producer, and member of the American Society of Composers, Authors and Publishers (ASCAP).

Brian Penry
Brian Penry – Creative & Brand Strategy Consultant

Brian Penry - Creative & Brand Strategy Consultant

Brian Penry is Principal of Penry Creative, a branding, design and marketing firm. Taking a

leave of absence from Massachusetts College of Art and Design, he began working at Newbury Street

design studios and advertising agencies, Boston's 'Mini-Madison Avenue'. Penry eschewed the ad

agency culture of segregating art directors and copywriters, believing that brand visuals and messaging are of equal importance—and therefore deserve to be co-created with a unified vision.

Penry opened his own studio in 1972, quickly establishing himself as a designer, illustrator

and wordsmith with a focus on branding. He developed a regional, then national presence

Next, John designed and marketed the largest collection of Rugby shirts in the worldmultiplying its sales volume exponentially from $5 million to $187+ million in 5 years. Subsequently, after launching Array, an upscale west coast brand, he took on one of the business world's most difficult challenges: turning a company around. Within three years, Campbell took California-based Miller's Outpost and its 350 location womenswear business from a $30 million loss to $30 million profitability. Additionally, John's retail accomplishments include helping Bob's Stores in Connecticut to transition from a surplus store to a young men's and young women's entity, and bringing the embattled Phillips Van Heusen dress shirt brand back to profitability.

After making an indelible mark in retail, Mr. Campbell brought his signature drive and business acumen to the real estate industrywhere he continues to reach new heights and win accolades. After five years at Sotheby's, John led the roll out of Christie's International Real Estate.

Campbell is currently employed by COMPASS, the nation's number one real estate firm based on volume. He is the company's number one sales person, as well as its top producer in Connecticutmajor distinctions that he has achieved consecutively for several years.


In 2018 John was inducted as a Charter Member of his prior firm's Masters Circlea select group of the top 100 real estate professionals Internationally. John retained that distinction until 2021 when his parent company partnered with COMPASS. Specializing in residential and commercial properties along the Connecticut Shoreline, Campbell focuses on select, downtown area and waterfront homes, new construction and luxury condominiums.

John Campbell's extraordinary success and business instincts, along with his singular approach to market analysis, distinguish him apart from all othersqualities that make his consultancy to MBC and its clients indispensable.

John is married with two children, both living in Texas, is an avid sports fan, and enjoys building saltwater reef systems.

John Campbell
John Campbell – Client Acquisition / Sales & Marketing Consultant

John Campbell Client Acquisition & Marketing Consultant 

John Campbell's knack for turning challenges into successes first evidenced itself before he graduated from college. While a student in Washington, DC, John worked at Garfinkel's Department Store, the white glove retailer known for catering to the White House, Congress and an affluent clientele. John's sales efforts tripled Garfinkel's menswear business in just two yearsthe first of his many accomplishments in retail.

Campbell then grew the popular Georgetown, Washington DC specialty store, Britches  from five locations to a 75-store chain east of the Mississippi.

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