What do the Pillsbury Doughboy, Mr. Peanut, and the Geico Gecko have in common? They’re all examples of brand anthropomorphism —the...

Have you ever bought something that made you feel good—not just because of the product, but because it helped someone else? That’s the...

Green is in. From compostable packaging to carbon offsets, brands are racing to wear their eco-friendly badges proudly. But not all green...

Every dollar is equal, right? Not to our brains. Welcome to the world of mental accounting —a fascinating behavioral economics concept...

When the COVID-19 pandemic began, many of us found ourselves stocking up on items we never imagined needing in bulk—canned beans, pasta,...

I have been fascinated with Neuroscience lately. It is amazing how the brain works, and how the different areas of the brain coordinate...

Welcome to Brandpower by MBC, a go-to space for all things branding! Here, we're diving deep into the world of branding and unraveling...